Brooks Running: Dominating the Performance Market with Innovative Strategies

Brooks Running: Dominating the Performance Market with Innovative Strategies

Brooks Running has solidified its position as a leader in the performance running market and one of the most popular running shoe brands in the US through the third quarter, achieving impressive growth and expansion on a global scale. This success is attributed to the brand’s persistent investment in product innovation and community engagement within the running and active lifestyle sectors.

Launch of the Groundbreaking Ghost Max

Brooks Running: Dominating the Performance Market with Innovative Strategies

A significant factor in Brooks’ recent triumph was the launch of the Ghost Max in late September 2023. This addition to the successful Ghost franchise brings revolutionary features like high-stack cushioning and GlideRoll rocker technology, enhancing protection and assisting in a smoother gait cycle.

The Ghost Max has seen the best retail adoption of any new style in Brooks’ history, cementing its place among the top-selling running footwear in the U.S.

brooks best seller in running shoes brooks ghost max
The Brooks Ghost Max

Impressive Financial Performance

Brooks Running’s financial health is stronger than ever, with a 5% increase in global revenue and a 7% rise in North America revenue year-to-date. This growth comes despite challenges such as COVID-19-related supply chain disruptions and global economic uncertainties.

The brand’s resilience and innovative product pipeline, highlighted by the Ghost Max, are driving these gains, with expectations of double-digit growth in 2024.

Omnichannel Growth and Global Reach

Brooks has experienced a 25% increase in U.S. e-commerce sales through its direct-to-consumer business. Internationally, the brand has seen significant revenue growth in France, the United Kingdom, and China.

The opening of a pop-up store in Los Angeles and the expansion of distribution centers in the U.S. and U.K. are part of Brooks’ strategic omnichannel growth, ensuring the brand meets the increasing demand across various sales channels.

Upcoming Innovations and Global Engagement

new brooks running shoe releases 2024 glycerin 21
The new Brooks Glycerin 21

Looking ahead to 2024, Brooks has now launched the Glycerin 21 with enhanced cushioning and the Hyperion Elite 4, a distance racing shoe and Brooks fastest running shoe so far. The brand also announced the Exhilarate-BL, featuring advanced 3D-printed midsole technology, available exclusively to Brooks Run Club members.

Additionally, Brooks has been actively engaging with the global running community through partnerships with Strava, Joyrun, and the expansion of the Brooks Run Club.

new brooks running shoes 2024
The new Brooks Hyperion Elite 4

Supporting Athletes and Fostering Youth Initiatives

Brooks’ commitment to athletics is evident through their support of elite athletes and youth initiatives. The brand’s athletes have achieved remarkable success, with gold medals and record-breaking performances.

The Future Run initiative and the high school track and cross-country grant program demonstrate Brooks’ dedication to nurturing young talent.

About Brooks Running

Brooks Running, a subsidiary of Berkshire Hathaway Inc., is renowned for its top-tier performance running gear. Founded in 1914 and based in Seattle, Washington, Brooks continues to inspire and equip runners and active individuals worldwide with innovative products and experiences.

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