There are many brands of running shoes on the market and even more models of running shoes. This is also a rapidly evolving industry, making it almost impossible to keep up with developments. However, some brands have a strong position in different markets. In this article, I’ll highlight the most popular running shoes in the US in 2023.
Most brands will be familiar to those of you who are familiar with the industry, but at the same time, the statistics I am presenting here may be a bit surprising to some. However, we can see that the most popular models of running shoes in the US have two important characteristics. They have a good price/quality ratio and have been on the market for a long time.
The Most Popular Running Shoe Brands in the US 2023
But we’ll start with the most popular US running shoe brands before moving on to individual running shoe models. Here are the most popular running shoe brands in the US in 2023*.
1. Brooks Running Shoes – 165.000 Monthly Searches
Perhaps surprisingly, Brooks is tied with Nike for the most monthly searches for running shoes in the US. Brooks Running is a renowned brand specializing in high-performance footwear primarily for runners.
With a focus on innovative technology and biomechanics, the company offers shoes tailored to various running styles and needs. Many avid runners swear by Brooks for their durability, comfort, and support. Over the years, the brand has established itself as a trusted choice for casual joggers and professional athletes.
2. Nike Running Shoes – 165.000 Monthly Searches
Rooted in extensive research and athlete feedback, Nike offers optimal support, cushioning, and durability for both casual joggers and competitive runners. From the popular Air Zoom series to the revolutionary React foam, Nike consistently delivers performance-enhancing footwear that empowers every stride.
Read more: Best Nike Running Shoes
3. ASICS Running Shoes – 90.500 Monthly Searches
ASICS is a globally recognized brand renowned for its dedication to creating high-quality running shoes. Drawing inspiration from the Latin phrase “Anima Sana In Corpore Sano”, which means “A Sound Mind in a Sound Body”, ASICS infuses its products with both technological innovation and a commitment to holistic health.
The brand has consistently introduced designs catering to various runners, from casual joggers to professional athletes. With its advanced gel cushioning system and emphasis on biomechanics, ASICS has earned a reputation for providing optimal comfort, stability, and performance for runners worldwide.
4. On Running Shoes – 90.500 Monthly Searches
On is a Swiss-based brand recognized for its innovative approach to running shoes. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand quickly rose to prominence with its CloudTec technology, characterized by its distinct hollow pods on the shoe’s sole, which provide cushioning and promote a natural running motion.
On shoes are lauded not only for their performance but also for their sleek and minimalist design, making them a favorite among both elite athletes and everyday runners. Over the years, On has consistently expanded its product line and maintained a reputation for combining style, comfort, and top-tier technology.
5. Hoka Running Shoes – 74.000 Monthly Searches
Hoka One One is known for its innovative approach to design and cushioning. Originally created to enhance downhill running, the brand’s uniquely thick sole provides outstanding shock absorption, yet remains lightweight.
Over the years, Hoka has expanded its range to cater to various types of runners, from trail enthusiasts to road racers. The brand’s distinctive appearance and commitment to maximizing comfort and performance have earned it a dedicated following among both professional and recreational runners.
Read more: Best Hoka One Running Shoes
6. Saucony Running Shoes – 40.500 Monthly Searches
Saucony is a distinguished running shoe brand recognized for its dedication to innovation and quality. Since its establishment in 1898, the brand has been committed to producing high-performance footwear catering to professional athletes and everyday runners.
Many runners appreciate Saucony’s unique blend of comfort, durability, and advanced shoe technology. The brand’s deep-rooted history and consistent drive for excellence have made it a trusted choice for many in the running community.
7. Adidas Running Shoes – 40.500 Monthly Searches
Adidas is one of the world’s leading sportswear brands, renowned for its blend of innovative technology and cutting-edge design. Specifically, in the realm of running shoes, the brand has consistently pushed boundaries, introducing features like the Boost cushioning system, which offers unparalleled energy return and comfort.
Runners across the globe, from casual joggers to professional athletes, rely on Adidas for shoes that enhance performance while ensuring durability. With a rich history in athletics and a forward-looking approach to design, Adidas has solidified its position as a top choice for running enthusiasts everywhere.
8. New Balance Running Shoes – 33.100 Monthly Searches
New Balance is a renowned athletic shoe brand that has carved a niche for itself in the world of running footwear. Founded in 1906, the company has consistently focused on the perfect blend of function and fashion, offering shoes that cater to a wide range of foot types and running needs.
New Balance emphasizes creating shoes with superior comfort, performance, and durability, earning them a loyal following among amateur and professional athletes. Their commitment to producing high-quality products and their innovative approach to design has solidified their position as a major player in the running shoe market.
9. Puma Running Shoes – 9.900 Monthly Searches
Puma is a renowned global sportswear brand, celebrated for its fusion of performance and style. Regarding running shoes, Puma has consistently demonstrated a commitment to innovation, offering footwear equipped with advanced technologies for enhanced comfort and functionality.
Not only do they cater to the needs of professional athletes, but they also appeal to the everyday runner with their various designs and price ranges. The brand’s dedication to quality and its unique approach to design sets them apart in the crowded athletic footwear market.
10. Under Armour Running Shoes – 9.900 Monthly Searches
Under Armour, originally known for its innovative sports apparel, has made significant strides in the footwear industry, particularly in the domain of running shoes. Their running shoes are designed with cutting-edge technology and unique aesthetics, catering to professional athletes and everyday fitness enthusiasts.
Many of their models feature lightweight materials, responsive cushioning, and breathability, ensuring both comfort and peak performance. As the brand continues to invest in research and development, Under Armour has firmly established itself as a serious contender in the competitive world of athletic footwear.
11. Mizuno Running Shoes – 6.600 Monthly Searches
Mizuno is a Japanese sports equipment and sportswear company that has established a solid reputation in the world of running shoes. They are celebrated for their innovative Wave technology, which offers both cushioning and stability, catering to a diverse range of runners’ needs.
The brand is dedicated to continuous research and development to enhance athletic performance and ensure a comfortable running experience. Over the years, Mizuno’s commitment to quality and performance has made them a preferred choice for many seasoned runners and athletes.
The Most Popular Running Shoe Models in the US 2023
When it comes to individual running shoe models, there are three that stand out in the US market. All of the three most popular running shoes on the US market have a long history of being reliable running shoes and have loyal users in many different categories of runners.
Here are the most popular running shoes in the US in 2023:
1. Nike Pegasus – 74.000 Monthly Searches
The Nike Pegasus is one of the most iconic and enduring running shoe models in Nike’s extensive lineup. First introduced in 1983, it was designed to provide everyday runners with affordable, high-performance footwear.
Over the years, the Pegasus has undergone numerous updates and redesigns, each aiming to enhance comfort, support, and responsiveness. Its versatility has made it a favorite among both casual joggers and professional athletes.
The shoe’s blend of cushioning and durability, coupled with its sleek design, has solidified its place as a cornerstone in the world of athletic footwear. Today, the Nike Pegasus continues to be celebrated for its legacy and commitment to innovation in the running community.
2. Brooks Ghost 60.500 Monthly Searches
The Brooks Ghost is a renowned running shoe model known for its comfort, versatility, and durability. Designed by Brooks Running, it’s lauded for its balanced cushioning, which offers a smooth ride to runners of all levels. The shoe’s responsive midsole and soft underfoot feel have made it a favorite among both casual joggers and seasoned marathoners.
The Brooks Ghost also features a breathable mesh upper, providing a secure yet adaptable fit. Over the years, it has received numerous updates, each iteration aimed at improving its design and performance. Many runners consider it a go-to choice for daily training and longer runs.
3. Hoka One One Bondi 49.500 Monthly Searches
The Hoka Bondi is one of the flagship models from Hoka One One, a brand renowned for its maximalist approach to running shoe design. Introduced as one of the most cushioned shoes in the Hoka lineup, the Bondi is often recognized by its oversized midsole, which provides runners with an unparalleled plush and comfortable ride.
This thick cushioning is designed to absorb shock and reduce the impact on joints, making it an ideal choice for long-distance runners and those seeking extra protection and support.
Over the years, the Bondi has undergone several iterations, with each version bringing refinements in terms of fit, comfort, and technology. Despite its bulky appearance, the shoe remains surprisingly lightweight, thanks to the use of innovative materials and design techniques. The upper is typically engineered for breathability and a secure fit, ensuring that the foot remains stable throughout the gait cycle.
With its unique combination of cushioning and stability, the Hoka Bondi has garnered a loyal following among both recreational and competitive runners, solidifying its place as a staple in the world of running footwear.
*Methodology:
The data was obtained using Google Keyword Planner and Ubersuggest to obtain the number of monthly Google searches in the US. The search term used was, e.g. “Nike Running Shoes” or “Brooks Running Shoes” to get a more accurate search volume since only the brand also represents other products such as running clothes.
