In a move that blends high fashion with high function, HOKA has unveiled a new collaboration with designer and digital creator Nicole McLaughlin. HOKA x Nicole McLaughlin Mafate THREE2 is a partnership that introduces a unique iteration of the Mafate THREE2, HOKA’s trail shoe that hit the market in October.
HOKA x Nicole McLaughlin Mafate THREE2 – Design Meets Durability
HOKA has taken a step in a new direction with this collaboration, integrating the technical prowess of their trail-running shoes with the cutting-edge design sensibility of McLaughlin.
The updated Mafate THREE2 retains beloved features of the original model, such as the agile lacing system and the stable EVA midsole, while also incorporating a versatile, weather-resistant gaiter system that McLaughlin helped design.
The shoe boasts additional functional enhancements, including multiple pockets and a Velcro heel spike, tailored for the fashion-forward and practical consumer.
Read more: Best HOKA Running Shoes
Travis Wiseman, Director of Product for Lifestyle Footwear at HOKA, remarked on the collaboration’s blend of style and substance. McLaughlin’s partnership has been described as a milestone for HOKA, aligning with the company’s innovative spirit and dedication to trail enthusiasts and lifestyle consumers alike.
Nicole McLaughlin herself is thrilled with the outcome, emphasizing the shoe’s dual nature as both a performance piece and a statement of style. The collaboration allowed her to delve into the realm of multifunctional design, and the Mafate THREE2 proved to be an apt canvas for her vision of a versatile shoe.
This collaboration also comes to life through a “Humans of HOKA” film featuring McLaughlin, offering a glimpse into the creative process behind the shoe. Additionally, an exclusive event for friends and family was held in Southern California, complementing the campaign’s striking imagery shot by McLaughlin herself.
The new shoe, retailing at $250, is now available for purchase. This limited-edition shoe can be found at HOKA’s online storefront and at authorized HOKA retailers worldwide.
With this partnership, HOKA continues to build its reputation for pioneering designs that cater to both athletic and aesthetic demands.