The running shoe market in the United States is a competitive one, with several brands vying for the top spot in terms of popularity and consumer preference. A recent study aimed to identify the most popular running shoes based on monthly search volume. The results provide a fascinating insight into the preferences of American runners and the brands that dominate the market.
The Most Popular Running Shoe Models in the US 2023
Here is a table of the 10 most popular running shoe models based on search volume in US:
Monthly Search Volume
Hoka One One
Hoka One One
New Balance Fresh Foam 1080
Analysis and Takeaways
The results of this study highlight the dominance of certain brands in the US market. Nike, Brooks, and Hoka One One have multiple entries in the top 10, indicating their strong presence and popularity among runners. It’s also evident that runners prioritize comfort, cushioning, and stability, as these features are commonly associated with the top-ranking shoes.
The diverse range of shoes in the top 10 also suggests that there’s no one-size-fits-all when it comes to running footwear. Different runners have different needs, and the market offers a plethora of options to cater to them.
- Brand Dominance: Nike’s Pegasus model takes the lead, reinforcing the brand’s strong presence in the running shoe market. However, Brooks has three models in the top 10, highlighting its popularity among runners. Hoka One One is the fastest growing brand on the running shoe market, with its unique cushioning technology, and it also secures two spots in the top five.
- Diverse Preferences: The list showcases a mix of cushioned shoes like the Hoka Bondi and lightweight trainers like the Adidas Ultraboost. This indicates a diverse range of preferences among runners, from those seeking plush comfort to those wanting a more responsive ride.
- Consistent Players: Brands like ASICS and New Balance, with their Gel-Nimbus and Fresh Foam 1080 models respectively, continue to maintain their position in the market, reflecting their longstanding reputation and trust among runners.
To provide a clearer picture of the monthly search volumes of these popular running shoes, let’s visualize the data:
The study offers a snapshot of the current trends in the running shoe market in the US. While established brands like Nike and ASICS continue to be favorites, emerging brands like Hoka One One are making significant inroads. As technology and design evolve, it will be interesting to see how these rankings shift in the coming years.
Read more: The most popular running shoe brands in US
Here’s a breakdown of how the data was gathered:
- SEO Tools Utilization: The study began by leveraging two renowned SEO tools, Ubersuggest and Ahrefs. These tools provided insights into the most popular running shoes of each of the leading brands in the US market based on search volume and keyword popularity.
- Google Keyword Planner Verification: To ensure the accuracy of the data, a secondary check was conducted using Google Keyword Planner. This tool offered a more refined look at the real monthly search volume of the keywords associated with each shoe model.
- Keyword Shortening: To better represent the actual monthly search volume and to avoid discrepancies due to variations in keyword phrasing, the names of the shoe models were shortened. For instance, “Hoka One One Bondi” was represented as “Hoka Bondi.”
- Timeframe: It’s essential to note that this data was generated on 27 September and, like all search volume data, is subject to change over time.