Swedish recovery-tech brand Flowlife is taking a decisive step upmarket with the launch of its new Elite Segment — a premium product line designed to bring technologies normally reserved for professional training facilities into private homes and exclusive training spaces.
The announcement marks a strategic evolution for the Stockholm-based company, which has built its reputation on accessible recovery tools for everyday athletes. With Elite, Flowlife is now positioning itself at the intersection of performance science, luxury wellness, and elite sport.
From professional facilities to private spaces
For years, advanced recovery solutions such as infrared saunas, cold immersion systems, and hyperbaric oxygen chambers have been restricted to elite training centres, clinics, and national sports teams.
Flowlife’s Elite Segment aims to change that by adapting this technology for personal use — without removing the professional-grade specifications that make these tools effective.
According to the company, the goal is not just convenience, but performance continuity: allowing athletes, entrepreneurs, and high-performing individuals to maintain the same recovery standards at home as they would in a professional environment.
The three products defining the Elite Series
The Elite Segment launches with three flagship systems, each designed around a different pillar of recovery:
Flowsauna Elite – Infrared recovery
An advanced infrared sauna focused on circulation, muscle recovery, and stress reduction. It is engineered for high-frequency use and was recently activated at large endurance events and brand pop-ups, where recovery demands are at their highest.
Flowplunge Elite – Cold immersion system
A professional cold-plunge solution offering precise temperature control for contrast therapy, inflammation reduction, and mental clarity.
It is built for daily use, making it suitable for both high-performance athletes and intensive training environments.
Flowchamber Oxygen Elite – Hyperbaric oxygen therapy
Perhaps the most ambitious of the three, this system brings hyperbaric oxygen technology into a private format. Traditionally used in clinical and elite sports settings, the chamber supports regeneration, endurance, and cellular recovery through controlled oxygen exposure.
Tested in elite performance environments
Flowlife’s Elite products are already being used by several high-profile athletes, including Dejan Kulusevski, Yasin Ayari, and Kosovare Asllani.
The Flowsauna Elite was also deployed during the Copenhagen Marathon 2025, where Flowlife collaborated with Nike to provide on-site recovery solutions.
These real-world activations served as stress tests for both performance and durability before the consumer launch.
A strategic shift toward premium performance
With price points reaching into the high-end wellness category, the Elite Segment represents more than a product launch — it signals Flowlife’s move into a new market tier.
Rather than competing solely with consumer recovery gadgets, the company is now entering the space occupied by boutique wellness studios, professional sports clinics, and luxury training centres.
This shift aligns with a broader trend where recovery is no longer seen as optional, but as a core performance assetacross sport, business, and lifestyle.
Fact box: Flowlife Elite Segment
| Product | Technology | Purpose |
|---|---|---|
| Flowsauna Elite | Infrared sauna | Circulation, relaxation, muscle recovery |
| Flowplunge Elite | Cold plunge | Inflammation reduction, mental clarity |
| Flowchamber Oxygen Elite | Hyperbaric oxygen therapy | Endurance, regeneration, cellular recovery |
| Launch date |
About Flowlife
Founded in Stockholm, Flowlife is a Scandinavian recovery-technology brand focused on enabling active lifestyles through functional design and science-driven tools.
The company specialises in massage, heat, compression, and infrared therapy, working with both elite athletes and everyday users.
With the Elite Segment, Flowlife is now extending that philosophy into the professional performance space — without abandoning its core mission: helping people move better, feel better, and perform at their best.
