In a significant stride forward for road racing footwear, HOKA has officially unveiled the Cielo X1, marking the brand’s latest innovation in high-performance running shoes. This new model is designed to offer athletes an unmatched racing experience, emphasizing speed, stability, and energy return.
Elevating Road Racing Performance
The Cielo X1 emerges as HOKA’s apex in road racing technology, boasting the highest energy return in the brand’s lineup. Developed with input from HOKA’s roster of elite athletes, the shoe is engineered for those seeking to push their limits and achieve new personal bests.
Its design encapsulates HOKA’s commitment to joyful performance, blending speed with an innovative array of features to ensure athletes are race-day ready.
Read more: Here is the new Hoka Cielo X1 running shoe
Innovations for Peak Race Day Performance
HOKA’s product development team has meticulously crafted the Cielo X1 by integrating cutting-edge technologies. These include an innovative rocker profile, an Active Foot Frame for enhanced stability, and a dynamic winged carbon fiber plate for propulsion.
Furthermore, the shoe features a ProFlyX™ midsole, constructed with responsive PEBA foam layers surrounding the carbon plate, designed to deliver peak energy return. These strategic design choices result in a racing shoe that’s not only fast and light but also stable and dynamic.
Designed for Speed and Comfort
The Cielo X1 is tailored to provide a racing experience unlike any other. Its early stage MetaRocker™ and carbon fiber plate design work in tandem to promote forward movement and speed, with the plate’s asymmetrical wings offering additional stability.
The engineered knit upper and gusseted tongue ensure a breathable, snug fit, allowing for quick, comfortable entry and a secure feel. Weighing in at 7.4 oz for women’s size 8 and 9.3 oz for men’s size 10, the shoe meets World Athletics standards, featuring a 40 mm stack height and a 7 mm drop.
Tested and Approved by Elite Athletes
The Cielo X1 has undergone rigorous testing by HOKA’s elite athletes, delivering impressive results across various road distances. Noteworthy achievements include Wesley Kiptoo’s marathon debut in Chicago with a time of 2:10:28 and Kellyn Taylor’s victory at the Rock ‘n’ Roll San Jose Half Marathon, securing her a spot in the 2024 US Olympics Marathon Trials.
HOKA FlyLab™ Campaign Launch
As part of its launch, HOKA is rolling out the HOKA FlyLab™ campaign, a series of digital films and interactive experiences celebrating the brand’s innovative spirit.
The campaign features HOKA NAZ Elite athletes Futsum Zienasellassie and Kellyn Taylor, highlighting the Cielo X1’s role in unlocking new possibilities for runners. The FlyLab™ experience makes its debut in Orlando, Florida, showcasing the Cielo X1’s blend of energy and speed.
Availability
The Cielo X1 is now available for purchase, offering runners the chance to experience HOKA’s latest breakthrough in race footwear. Available at HOKA.com and authorized dealers worldwide, the shoe is priced at an MSRP of $275, inviting athletes to experience the pinnacle of racing technology and performance.
Read more: Hoka Running Shoes – The Ultimate Guide
