As we step into 2024, the landscape of fitness and exercise continues to evolve, driven by innovative technology, emerging research, and a growing awareness of individual health needs. In this article, I delve into the trends in fitness and exercise in 2024 that are shaping the way we stay fit and healthy.
From the rise of personalized wellness plans and the integration of AI in workout regimes to the resurgence of holistic practices and community-driven fitness movements, I explore the dynamic intersection of health, technology, and society. Whether you’re a fitness enthusiast keen on staying ahead of the curve or someone looking to revitalize their exercise routine, join me as we uncover the trends that are set to define fitness and exercise in 2024.
How the Data has Been Collected
To find all the trending topics in health and fitness, I used the Investor version of the Exploding Topics database, which provides real-time data on what people are searching for across all social platforms such as Instagram, Linkedin, Youtube and Facebook. Data from Google Trends is also included in these statistics.
The trend reports you receive via Exploding Topics also include a prediction of the trend development for the next 12 months for a particular trend. This is based on a Deep Machine Learning Model trained on millions of data points.
In the table at the bottom, you can find all the trending terms in fitness and exercise right now. This includes everything from companies, products and topics that are trending.
10 Selected Fitness and Exercise Trends in 2024
Here I have selected some interesting trends in fitness and training in 2024. These are not necessarily the fastest growing at the moment, but some that I have selected as some of the most interesting in a variety of areas.
1. Ultrahuman
Search Volume: 27.1K (Hot on LinkedIn, Instagram and X)
Growth in 1 Year: +8500%
This is a real-time fitness and nutrition tracking platform, selling wearable devices and clothing.
2. Quadrobics
Search Volume: 18.1K (Hot on Youtube and TikTok)
Growth in 1 Year: +181%
Activity that involves moving on four legs, similar to how an animal would. It helps improve balance, range of activity, and exercises core muscles, upper legs, and arms. There are different types of Quadrobics exercises, including walking and trotting.
3. Creatine Gummies
Search Volume: 40.5K (Hot on Instagram and TikTok)
Growth in 1 Year: +305%
Chewy creatine supplements intended to help the body produce necessary carbohydrates for building muscle.
4. EMS Foot Massager
Search Volume: 74K (Hot on LinkedIn, TikTok and Instagram)
Growth in 1 Year: +57%
EMS Foot Massager is an electrically-powered foot massager that targets special points, the acupuncture points, on your foot to relieve foot muscle fatigue and promote feet health.
5. Portable Ice Bath
Search Volume: 22.2K (Hot on Pinterest and Instagram)
Growth in 1 Year: +192%
A portable ice bath is a type of container that is designed to hold cold water for therapeutic purposes and can be easily transported and stored. With benefits like reduced inflammation, improved circulation, and enhanced recovery, portable ice baths are commonly used by athletes and individuals looking to improve their overall health and well-being, particularly when traveling or unable to access traditional ice bath facilities.
6. Silent Basketball
Search Volume: 165K (Hot on Youtube, Reddit and Pinterest)
Growth in 1 Year: +9700%
The basketball to work on your handles without making any noise at all.
7. Dumbbell Bracelet
Search Volume: 6.6K (Hot on Pinterest)
Growth in 1 Year: +9700%
A bracelet designed to resemble a dumbbell, typically made of metal or plastic and worn as a fashion accessory.
8. Pickleball Bag
Search Volume: 49.5K (Hot on Instagram)
Growth in 1 year: +123%
Bag designed specifically for carrying and storing pickleball equipment, such as paddles, balls, and accessories.
9. Knee Massager
Search Volume: 18.1K (Hot on TikTok, Youtube, Instagram and Pinterest)
Growth in 1 Year: +190%
A knee massager is a device designed to relieve pain, reduce inflammation, and improve circulation in the knees through vibration and massage.
10. Streetlifting
Search Volume: 5.4K (Hot on Instagram)
Growth in 1 Year: +261%
Strength exercise training that combines elements of powerlifting and calisthenics.
Trends in Fitness and Exercise 2024
The table is divided into columns according to search term, description, status, growth rate, search volume and time frame. You can use the search function in the top left corner of the table if you are interested in a specific topic. You can also choose to click on the arrows at the top of the column to sort in ascending or descending order.
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