Havas Health & You has unveiled its groundbreaking “Superhuman” report at CES 2024, ushering in an era that redefines health and wellness through AI-driven, hyper-personalized healthcare solutions. This transformative approach, as outlined in the report, aims to bridge the healthcare equity gap and reshape how individuals manage their health, moving from reactive to proactive care.
The Rise of Personalized Health: A Leap Towards Superhuman Wellness
The “Superhuman” report introduces a world where health is more than prevention; it’s an investment and an essential aspect of everyday life. Eric Weisberg, Global Chief Creative Officer at Havas Health & You, emphasizes the significance of this shift: “Health has, in essence, become everything. It’s something to protect, invest in, and proactively monitor.”
This new era is characterized by tools, platforms, and therapeutics that not only preempt health issues but also democratize treatment and care, especially for the underrepresented and underserved.
The digital health and wellness market, valued at $207.7 billion in 2021, is expected to soar to $587.8 billion by 2027, growing at an impressive compound annual growth rate of 18.9%. AI’s role in healthcare is expanding rapidly, with funding for AI-related startups reaching over $23 billion in 2023, including $7.4 billion for AI healthcare startups in 2022 alone.
Insights from Industry Leaders
The report features insights from leading health experts, including Devika Mathrani of NewYork-Presbyterian Hospital and Dr. Maggie Czarnogorski of ViiV Healthcare, providing a comprehensive view of the future of healthcare.
Four Pillars of the Superhuman Era
The study delves into four key aspects shaping this new era:
- Resilience Economy Tech: Emerging consumer technologies designed to shield and strengthen our bodies against daily stressors and pollutants.
- Superoptimized Me: The advent of longevity science and medical gyms, combined with luxury concierge medicine services, heralds a personalized approach to extended wellness.
- Home Health HQs: Homes are evolving into holistic healthcare hubs, blending hospital-grade care with domestic environments, without sacrificing aesthetics.
- 360° Welltainment℠: A novel approach launched by Havas, focusing on creativity that intersects with culture and content to bridge the health equity gap and promote well-being through innovative entertainment.
“Weisberg adds, “Healthcare is undergoing a user-centric transformation. It’s moving from a one-size-fits-all approach to total personalization. In this Superhuman era, we each have the power to create our own health ecosystem, influencing every sector from travel to entertainment.”
This report not only highlights the potential for a significant increase in longevity but also underscores the pivotal role of personalized, consumer-driven health in shaping our future.
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