Brands

Whether you’re training for your next marathon, hitting the trails, or just starting your running journey, having the right gear makes all the difference. This is your ultimate guide to the top running brands – featuring performance-driven running shoes, breathable apparel, and essential accessories designed to support every stride.

From innovative cushioning technologies to lightweight, sweat-wicking fabrics, we’ve curated the most trusted names in running to help you stay comfortable, motivated, and ahead of the pack. Explore the brands that go the extra mile – so you can, too.

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Trending Brands in Running 2025

As running culture continues to thrive, several brands are rapidly gaining momentum – not just in sales, but in cultural relevance and community loyalty. These four standouts are redefining what performance, comfort, and data-driven fitness mean in 2025 according to Exploding Topics Pro.

Hoka – Redefining Cushion and Comfort

With a staggering 2.74 million search volume and +350% growth, Hoka has firmly cemented its place at the top of the running scene. Known for its signature max-cushion midsoles and ultra-comfortable rides, the brand resonates with runners seeking shock absorption and stability over long distances.

Hoka’s popularity also extends to hikers and athletes managing foot-related issues—thanks to its supportive design ethos. The brand’s consistent upward trend since 2021 shows no sign of slowing down.

Volume: 2.74M | 5-year Growth: +350%

Whoop – The Wearable for Recovery-Driven Athletes

Tracking more than just steps and calories, Whoop delivers deep insights into heart rate variability, sleep quality, and strain, making it the go-to tool for recovery-focused athletes. With 1 million searches and +226% growth, Whoop’s rise reflects the growing demand for hyper-personalized health data. Its subscription model and minimalist, screenless band design cater to users who value actionable insights over flashy features.

Volume: 1M | 5-year Growth: +226%

COROS – The Go-To for Outdoor Performance

While still trailing behind in volume, COROS is carving out a loyal base among trail runners, climbers, and endurance athletes. With 246K search volume and a solid +156% growth, the brand has built a reputation for long battery life, GPS accuracy, and athlete-first design. Whether you’re training at altitude or tackling a mountain ultra, COROS delivers performance without unnecessary frills.

Volume: 246K | 5-year Growth: +156%

Altra – Footwear for Natural Movement

Altra’s unique approach to footwear—championing a wide toe box and zero heel-to-toe drop—has earned it a loyal following among those seeking a more natural running experience. With 135K searches and +150% growth, the brand is rising steadily, driven by trail runners and road warriors alike who value injury prevention and foot health over mainstream design trends.

Volume: 135K | 5-year Growth: +150%